Launching a small online store without overpaying for hosting

An online store needs more storage and bandwidth than a blog, but not as much as people assume. Here's how to size the hosting and pick a domain that fits a store.

An online store adds requirements a blog or brochure site doesn't have: product images at scale, a shopping cart database, checkout pages that need to load fast, and a domain that needs to survive years of receipts, invoices, and customer trust.

Domain: pick something that still fits after you launch

.com is still the safest default for a store; buyers trust it, and it's easy to type into a phone. First year is $12.99, renewal $13.99. TLDs built for stores, like .shop, are tempting because the first-year price looks small ($4.99), but the renewal jumps to $49.99, nearly four times a .com. If cash flow is tight in year one, that trade might make sense. If you're planning to run the store for years, the .com's flat, low renewal is the better bet.

Whatever you register, keep it short enough to print on a receipt or packing slip without wrapping to a second line.

Sizing the hosting plan

Product photos are the main thing that eats storage on a store, and product pages under load are what eats bandwidth. Lvato's tiers scale with that:

Plan Storage Bandwidth Databases From
Solo 10GB SSD 50GB 5 $0.50/mo
Business 25GB NVMe 125GB Unlimited $1.84/mo
Professional 50GB NVMe 250GB Unlimited $3.33/mo

A store with a small catalog, under a few hundred products and moderate traffic, usually fits comfortably on Business. Professional is worth the jump once you're running promotions that spike traffic, adding a second storefront, or your catalog runs into the thousands. Storage is cheap to upgrade later; a slow checkout page during a sale is not.

Running it after launch

  • Compress product images before upload. This does more for page speed than any hosting upgrade.
  • Test the checkout flow on a phone, not just a desktop. Most store traffic and most abandoned carts happen on mobile.
  • Keep SSL active on every page, not just checkout. It's included free, so there's no reason to leave any page unencrypted.
  • Watch your bandwidth usage after a sale or a traffic spike; that's the number that tells you when it's time to move up a tier, not storage.

Getting started

Search and register your domain on Lvato's domain search, then set up the store on the Business or Professional plan from the web hosting page, both with free SSL, a CDN, and NVMe storage out of the box. Size for the catalog you have now; you can move up a tier in minutes when the store outgrows it.